Customize, Customize, & Customize A Little More

Stay on brand?

Staying on brand means that you stick by the feel of the logo, brand colors, fonts, and media as you create new ads, sales signage, posts for social networks, and much more. The key is to keep your brand consistent, wherever people may find you. That way you are familiar... And a therefore reliable memory in your future customer's brain.

A case for consistency

Considering all of us run into thousands of brands a day, the importance of consistency cannot be understated. As a business owner, you will likely grow tired of seeing the same thing. The same color over and over can simply get old.

However color is deeply human, and we see more than we realize. So the patterns of not just the main brand colors, but also the secondary, and neutral colors can all share a feel when together that is remembered when viewed apart... If the viewer has seen the set of colors together a few times.

Dude, it's like crayons!

You can think of crayons in the box, and how we all know a color we're thinking of next while using the crayon in our hand at the moment. We are in effect, seeing the box of crayons and the set of colors by memory. We may differ in how much detail we each see, but all humans can do this sort of visualization in their heads.

So consistency, with normal stuff like logos and headings is very important. But so is the colors underneath what's being said and sold. If you use them all skillfully, your brand can shift Ike the seasons but never seem unfamiliar. That's how you build brand trust organically, and reliably.